Gabriel Shaoolian, founder and CEO of New York Metropolis-based digital company Blue Fountain Media, presents the three must-dos for an efficient web site.

State your message concisely. Shaoolian cites the instance of Zappos, whose web site guaranteesquick, free delivery.” Three phrases (how’s that for concise?) that outline firm values. “A variety of e-commerce websites are promoting one thing, however you don’t know what’s completely different about them,” he says.

Present a name to motion. Your homepage ought to enable clients to take quick steps—request a quote, inquire a few product, make a purchase order.

Combine social media. Put “share” buttons on content-rich pages. “You don’t share CNN’s web site,” Shaoolian says. “You share an article on CNN’s web site. When CNN has an incredible article, I’m going to share that on Twitter, Fb, Pinterest, LinkedIn, no matter.”

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